The Design Thinking approach is a core part of the One10’s Activate and Amplify Accelerator programs.
Below we share an article on design thinking written by Sarah Gibbons a User Experience Specialist.
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
Design thinking was coined in the 1990's by David Kelley and Tim Brown of IDEO, with Roger Martin, and encapsulated methods and ideas that have been brewing for years into a single unified concept.
You can read Sarah’s full article here. https://www.nngroup.com/articles/design-thinking/
Watch the youtube clip here: https://youtu.be/sN_g8FnziLw
First published by SARAH GIBBONS on July 31, 2016.